Your headshot is doing more work than almost any other photo you own. It is the first impression on LinkedIn, the face on your company’s About page, and often the only photo a potential client or employer ever sees of you before deciding whether to take the meeting.
Why the Bar Is Higher Than You Think
A headshot only works if it looks like you on a good day, not a stranger wearing your clothes. That means real expression, flattering but honest lighting, and none of the stiffness that makes so many corporate headshots forgettable.
Individual and Team Headshots
Solo headshots and team photography solve slightly different problems. An individual session can move at your pace and chase the right expression until it shows up. Team headshots need consistency — same lighting, same background, same energy — so everyone on the leadership page looks like they belong on the same page.
Beyond the Corporate Standard
Actor headshots, campaign-ready imagery, and personal brand photography all borrow from the same fundamentals but push further, since they are often doing marketing work, not just introductions.
If your current headshot is older than your last two job titles, it is probably time.



